★ ★ ★ ★ ★
Among the best hair care lines I have ever used. It keeps my clients' curls bouncy and shiny.
For Licensed Salon Professionals
Make scalp care your signature service.
Start with a free professional trial kit worth over $100, yours to put to work on real clients.
Request your free kit
Free for verified professionals. No card, no obligation.
The scalp ritual
As featured in
Professional-exclusive
Never on Amazon or Sephora. The line stays yours to recommend and resell.
48-hour review
We verify your license and follow up within 48 hours.
Free, no obligation
No card, no minimum. The kit is yours to keep.
The full lineup
The complete AWARE pro system
The full professional system follows the four-step 4R method, plus the optional scalp scope you can add when you apply.
9·1 Shampoo
Reset
9·1 Conditioner
Restore
9·1 Leave-In
Reinforce
Sandalwood Gua Sha
Reactivate
Scalp scope
Optional, by request
How it works
From application to your first scalp service
00
Scalp camera
Optional. Ask about access to our scalp analysis camera and software when you apply.
01
Apply
Two minutes. We verify your license before your kit ships.
02
Receive
Once your license is verified, your free kit ships, ready to use on your next client.
03
Use
Put it to work on a real client and feel the difference at the chair.
Free for verified professionals. The kit is yours to keep, with no obligation to order.
From the chair
What professionals say
★ ★ ★ ★ ★
I've had nothing but amazing feedback from all of my friends and clients about AWARE, and it works beautifully on extensions.
★ ★ ★ ★ ★
My clients say their hair stays cleaner longer, and it keeps bright color vibrant for weeks.
Meet your educator
Tina Mui
Co-founder & master stylist, AWARE Hair
AWARE was built behind Tina's chair, not in a boardroom. A master stylist and certified trichologist with more than 40 years behind the chair, she has built 15-plus salons and developed scalp and spa services for Ritz-Carlton and Fairmont properties. Every AWARE product and protocol started as a tool she reached for to solve a real client's scalp problem.
40+ years behind the chairCertified trichologist
Trial Application
Request your free kit
We review your application and follow up within 48 hours.
✓
Your application is in.
We review your application and follow up within 48 hours.
Common questions
What to know before you apply
Eligibility
Who is eligible?
Licensed cosmetologists, salon owners, and booth renters with an active license. The application asks for your license number to confirm.
The kit
What does it cost?
Nothing. The kit is free for licensed professionals. We simply ask that you put it to work on a real client.
What is in the kit?
A professional trial kit worth over $100 at retail, ready to use on real clients. Yours to keep.
Is there any obligation to order?
None. No card, no minimum, and no deadline. We are confident that once you use AWARE on a client, you will want to carry it.
Bringing AWARE in
Is AWARE sold at retail?
No. AWARE is professional-exclusive. It is sold only through licensed salons and stylists, never on Amazon, Sephora, or any mass-retail channel, so the products stay yours to recommend and resell.
How do I bring AWARE into my salon?
When you are ready, your account manager sets up wholesale pricing and your first order. There is no pressure and no timeline.
Timing
How long until it arrives?
We review your application and follow up within 48 hours. If approved, your kit ships shortly after.
Make scalp care your signature service.
Start with a free trial kit, yours to keep. Put AWARE to work on your next client.
Free for verified professionals. No card, no obligation.