Tina Mui
Master Stylist · Certified Trichologist
Salon Owner · Co-Founder & CEO, AWARE Hair
“My philosophy for scalp care is based on consistency, not complication. The scalp needs to be cleansed properly, kept hydrated, protected from daily stressors, and stimulated regularly.
When a client is worried about thinning, I look at the whole person before adding to the routine, how they wash, what they use, any recent color service, illness, or stress. The scalp gives us clues. My goal is to care for it in a way that feels simple, practical, and sustainable, so the hair has a better environment to thrive.”
Four decades, behind the chair
Tina Mui is a master hairstylist, salon owner, and certified trichologist with more than 40 years of experience in professional hair and scalp care. Known for her rare blend of clinical scalp expertise and decades of hands-on work behind the chair, she has built her career around a root-cause approach to healthy hair.
She has built and operated salon and spa programs for renowned hospitality brands including the Ritz-Carlton and Fairmont, and today owns The Spa Santé in Pasadena, California. Recognized as a trusted expert in the salon industry, she is the co-founder and CEO of AWARE Hair.
Keep it scalp-first
Tina's 4R method is a practical framework for caring for the scalp consistently, in salon and at home.
Step 01
ResetCleanse
Cleanse the scalp thoroughly to remove buildup, oil, sweat, dry shampoo, and daily residue.
Step 02
RepairRestore
Replenish moisture and support a calmer, more comfortable scalp between washes.
Step 03
ReinforceProtect
Protect against everyday stressors like heat styling, pollution, UV, and color services.
Step 04
ReactivateStimulate
Encourage circulation through scalp massage, pressure points, and hands-on stimulation.
Why Tina co-founded AWARE
After years of seeing clients struggle with shedding, buildup, dryness, and confusion around their routines, Tina wanted to create products and education that bridged the gap between the salon and daily care at home.
The brand was also personal. When her daughter, Jade Wong, experienced significant hair shedding, Tina looked closely at how stress, environment, scalp health, and routine work together. AWARE is salon-first because scalp care is most powerful when it comes with guidance, and stylists are often the first to notice a change.
Areas of expertise
Tina is available for expert commentary across professional haircare, scalp health, and salon education.
Scalp health & preventative care
The shift from reactive haircare to preventative scalp care, and why consumers are looking beyond shampoo and conditioner.
Thinning, shedding & scalp changes
A salon-based perspective on thinning, shedding, breakage, buildup, and changes in hair density or texture.
Professional beauty & salon education
Training stylists and translating technical knowledge into client-friendly education, and the opportunity scalp care has created for salons.
The rise of scalp care in beauty
The growing interest in head spas, scalp analysis, and scalp-focused products, and how the category is changing salon services.
Available for interviews, expert commentary, product education, and salon industry features.
For inquiries, samples, or media assets, reach us at press@awarehair.com.