Why Scalp Care Routines Are Having a Moment

The Journal’s feature on the rise of scalp-first care, with AWARE’s 9·1 Professional Shampoo as the lead image.

Jun 16, 2026

2026 US Beauty Awards Winner, Best Volumizing Shampoo

Marie Claire named the 9·1 Professional Scalp Care Shampoo its Best Volumizing Shampoo in the 2026 US Beauty Awards.

2026

amika Names 2026–27 Rooted in Growth Grant Winners

AWARE is one of four founder-led brands chosen for amika’s Rooted in Growth grant, with the cohort also covered by Happi and Beauty Packaging.

Oct 21, 2026

How to Keep Curly Hair Healthy and Hydrated This Winter

The 9·1 Professional Leave-In Styling Conditioner, Men’s Health’s luxury pick for keeping curls hydrated through the winter.

Oct 15, 2026

The Right Treatment for Every Type of Hair Damage

Cosmopolitan Italia’s guide to treating damaged hair, with co-founder and trichologist Tina Mui comparing hair repair to renovating a house.

Oct 10, 2026

These Are the Best Treatments for Every Type of Hair Damage

Co-founder and trichologist Tina Mui shares her perspective on choosing a treatment for damaged hair.

Oct 7, 2026

Fall Essentials: Hot Spots, Makeup, Sweaters and More

The 9·1 Professional Shampoo, Conditioner, and Leave-In, all three among OK!’s fall essentials.

Oct 5, 2026

I Wasn’t Convinced My Hair Needed Collagen, But This Glossing Oil Changed My Mind in 30 Seconds

Co-founder and trichologist Tina Mui is the expert voice on collagen in haircare, on why hair is built from keratin and why topical collagen works best as a conditioning protein treatment for the hair and scalp.

Sep 29, 2026

Why Your Hair Sheds More In The Fall, According To A Trichologist

Co-founder and trichologist Tina Mui explains the seasonal shedding she sees in her salon every September and October, and why the uptick is common and usually temporary.

Sep 17, 2026

Your Hair Gets Frizzier in Fall for a Reason Nobody Mentions

Grazia leans on co-founder and trichologist Tina Mui’s frizz advice, starting with letting hair dry completely before heading outside.

Sep 16, 2026

Does Batana Oil Actually Help With Hair Growth? What Trichologists Want You To Know

Co-founder and trichologist Tina Mui is one of four experts on the batana oil trend, on how it helps length retention by reducing breakage and why that is different from changing what the follicle produces.

Sep 6, 2026

Ulta Beauty Selects Eight Emerging Brands For Fifth MUSE Accelerator Cohort

AWARE is one of eight brands in Ulta Beauty’s 2026 MUSE Accelerator, with the cohort also covered by American Salon, Beauty Packaging, and Cosmetics Business.

Sep 2, 2026

Does Rice Water Actually Help Hair Growth? I Tried It for 30 Days

Co-founder and trichologist Tina Mui is the lead expert throughout, on where the rice water ritual came from and on where the trend gets ahead of the evidence: “rice water may be a fiber treatment, but it’s not a follicle treatment.”

Aug 11, 2026

Natural Scalp Care Brand Aware Hair Bets On Stylists To Scale

Beauty Independent’s Brand Report on co-founders Tina Mui and Jade Wong, on bridging salon results and scalp health after four decades behind the chair, and on why AWARE builds around the professionals who see their clients’ scalps most often.

Aug 2, 2026

Here’s Why Your Hair Sheds More in the Summer, According to an Expert

Co-founder and trichologist Tina Mui is the expert throughout, on what summer does to the scalp and on moving the scalp skin rather than scraping it, with the Meridian Scalp Gua Sha and the 9·1 Professional Shampoo among the editor’s picks.

Jul 31, 2026

New You

Cosmoprof North America Las Vegas 2026: The Brands Defining the Future of Beauty

AWARE among the brands New You spotlighted at Cosmoprof North America in Las Vegas, for approaching the scalp the way skincare approaches the face.

Jul 24, 2026

Hairstylists Just Revealed Their Best Tricks For Fighting Frizz

Co-founder and trichologist Tina Mui’s frizz-fighting tips, with the 9·1 Professional Leave-In featured as a treatment-styling hybrid.

Jul 15, 2026

The Ultimate Everything Shower Routine

The 9·1 Professional Shampoo, Conditioner, and Leave-In, featured together in Daily Mom’s head-to-toe routine: “a complete approach to caring for both your scalp and strands.”

Jul 14, 2026

Aware Hair: A ‘Scalp-First’ Hair-Care Brand Founded by a Mother-Daughter Duo

Fashionista’s brand profile of co-founders Tina Mui and Jade Wong, on bridging salon-quality results and long-term scalp health, with the 9·1 Professional Shampoo as hero product.

Jul 10, 2026

Treating Your Scalp’s ‘Micro-Zones’ May Be The Secret to Thicker, Healthier Hair

Co-founder and trichologist Tina Mui is quoted throughout, alongside dermatologists and hair-restoration surgeons, on how the scalp’s zones behave and how to care for them.

Jun 28, 2026

Retail Watch: Beauty Brand Moves, May 2026

AWARE featured in BeautyMatter’s Retail Watch on the month’s notable beauty brand moves.

Jun 14, 2026

Anne Hathaway’s Tiny Braid Trick Is Basically A Facelift For Your Hairline

Co-founder and trichologist Tina Mui is the sole expert quoted on the hairline-tension trend, alongside the AWARE scalp gua sha.

Jun 5, 2026

All the Beauty Retail Expansions of 2026

AWARE’s C.O. Bigelow debut, listed among the year’s notable beauty retail moments.

Jun 2, 2026

The Best Mascaras for Older Women

AWARE featured in InStyle’s beauty coverage.

May 30, 2026

The 17 Beauty & Skincare Products Scary Mommy Editors Discovered This Month

The AWARE Scalp Care Ritual Bundle, an editor discovery of the month.

May 27, 2026

17 Memorial Day Deals Our Editors Are Actually Shopping

The AWARE shampoo, among the editors’ genuine Memorial Day picks.

May 22, 2026

The Quality Edit

161 Sales Worth Shopping This MDW

AWARE’s Memorial Day gift-with-purchase, featured by the editors at The Quality Edit.

May 22, 2026

Mother’s Day Gift Guide: From Makeup to Clothes and More

The AWARE shampoo, featured in OK!’s Mother’s Day gift guide.

May 4, 2026

The Hype Magazine

AWARE Hair Co-Founder Tina Mui Reveals the Powerful Story Behind Scalp-First Haircare

An in-depth interview with co-founder Tina Mui on the story behind AWARE.

May 4, 2026

56 Thoughtful Gifts for the Woman Who Has Everything

The AWARE Mother’s Day set, among Esquire’s most considered gifts.

Apr 27, 2026

New You

The 12 Most Game-Changing Beauty Brands We Discovered at Cosmoprof Miami 2026

AWARE named among New You’s 12 game-changing brands from Cosmoprof Miami 2026.

Feb 11, 2026

10 Standout Brands We Loved at Cosmoprof Miami 2026

AWARE named one of NewBeauty’s 10 standout brands at Cosmoprof Miami 2026, spotlighting the 9·1 Professional Shampoo.

Feb 2, 2026