Elevate Your Salon with Luxury Scalpcare
Join a community of 500+ professionals building profitable scalpcare services and retail with AWARE.
Trusted by Leading Salons and Spas
The AWARE Scalp Repair System
Scalp-first formulas developed by a trichologist with 40+ years of clinical expertise. Salon-exclusive service treatments coming soon.
Loved by 3000+ Clients
What Makes AWARE Different
Salon Exclusive
No Amazon, no mass retail, no competing discounts. Your clients buy from YOU
EU Safety Standards
Made in USA to stricter EU regulations - 1,300+ ingredients banned
Built for Salon Results
Developed by a stylist and trichologist with 40+ years of clinical scalp expertise
Safe for All Services
Extensions, color, keratin - all compatible. No sulfates, no drying alcohols, no synthetic fragrance
See the AWARE Difference
Natural, scalp-first care that doesn't sacrifice professional salon results
Before
After
"AWARE was the only thing that got rid of my waxy buildup without irritating my scalp, my hair is finally growing back"
Before
After
"I've never had a sulfate-free shampoo that cleaned this well. No more flakes!"
Before
After
"My color used to fade after the first wash, now it looks just as good 4 weeks later"
Built by a Trichologist, For Professionals
We’re Tina and Jade, the mother–daughter duo behind AWARE Hair. Tina is a distinguished stylist and trichologist who’s spent 40+ years behind the chair. After losing two close stylists to cancers linked to prolonged exposure to toxic salon chemicals, she began rethinking what “professional” products should really mean. Around the same time, Jade began struggling with her own scalp issues and hair loss, and when we couldn’t find anything on the market to truly solve her problems, we set out to build what we couldn’t find.
Together with scientists, dermatologists, and leading experts, we’ve created a simple science-backed scalp-first system that delivers professional results without harsh tradeoffs. Made in small batches, each formula pairs high-purity natural and organic ingredients with skincare-grade bioactives to do what most products don’t: support the scalp environment consistently so hair can thrive and give stylists and clients something they can truly trust.
How AWARE Compares
See why stylists are choosing scalp-first, professional-grade care
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Scalp-First FormulationProducts designed for scalp barrier health | |||
| Patent-Pending Scalpcare TechnologyFeaturing the latest clinically-proven bioactives | |||
| EU Safety CompliantMade to stricter European standards | Varies | ||
| Safe for Extensions/Color/KeratinpH-balanced for all treated hair | Varies | Varies | |
| 100% Natural FragranceNo synthetic parfum or undisclosed ingredients | Varies | ||
| Made with Certified Organic IngredientsAWARE products are >95% natural | Varies | ||
| Vegan and Cruelty FreeEvery ingredient is sourced responsibly and sustainably |
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Salon-ExclusiveNo Amazon, no mass retail, no discounting | |||
| Complimentary BackbarAvailable with every package order | |||
| Complimentary MerchandisingElegant displays, bags, and brochures provided with every order | |||
| Affiliate ProgramEarn lifetime commissions for any client who buys through your link | Rare | ||
| Industry-Leading Cashback ProgramEarn credit for every order | Varies | Varies | |
| Complimentary Pro ToolsAccess tools to grow your business | |||
| White-Glove ServiceDirect 24/7 Support |
Why Pros Choose AWARE
For Salon Owners
- Premium, natural, and exclusive positioning
- Strong sell-through (96% client repurchase rate)
- Complimentary backbar with orders
- No price conflicts with online discounters
- Complimentary educations and events
For Stylists
- Clean Pro Line that Supports Your Wellbeing
- Complimentary Scalp Fundamentals Certification
- Access to Ambassador and Affiliate Programs
- Content partnership opportunities
Get Complimentary Samples
Try AWARE in your salon - we'll be in touch within 24 hours
AWARE Scalp Fundamentals Certification
This certification teaches the holistic approach to scalp health and sets you up to confidently educate clients during services.
What You'll Learn
- Fundamentals of scalp health
- How to conduct a professional scalp check and consultation
- Most common scalp issues and how to identify them
- Positioning scalp care as a premium service
How Much Could You Earn with Scalp Services?
Our free calculator shows you the revenue opportunity from adding scalp consultations and AWARE retail to your services.
- See your potential weekly and yearly earnings
- Calculate impact of higher attach rates
- Compare current vs. AWARE retail margins
Takes 2 minutes - No email required
Pro Tools for Your Business
Free calculators and guides to help you grow your salon business - no AWARE account required.
Scalp Service Revenue Calculator
Discover how much additional revenue you could earn by adding scalp consultations and AWARE retail
Featured2026 Salon Trends Report
Data-driven insights on what's shaping the salon industry this year
NewClient Scalp Quiz
A lead generation tool - clients get their Scalp Environment Score, you get warm leads
QuizIngredient Decoder
Identify sulfates, parabens, silicones in any product's ingredient list
ToolFrequently Asked Questions
Licensed cosmetologists, salon owners, spa professionals, and beauty professionals in the United States.
Our complimentary sample kit includes trial sizes of our three core products plus educational resources to help you evaluate AWARE with your clients.
We review all sample requests within 24 hours. We'll email you with next steps.
No. AWARE is salon-exclusive. We believe stylists should be the experts, not algorithms. Your clients can only get AWARE through you.
Wholesale partners carry inventory in their salon and purchase at wholesale pricing. Affiliates earn 20% commission on client orders without carrying inventory - perfect for independent stylists or those who want to try before committing.
Yes! Licensed professionals can apply for our Pro Program to receive wholesale pricing and exclusive education.