★ ★ ★ ★ ★
Among the best hair care lines I have ever used. It keeps my clients' curls bouncy and shiny.
Trusted by Leading Salons and Spas
The Retail Collection
The AWARE Scalp Care System
Scalp-first formulas developed by a trichologist with 40+ years of clinical scalp expertise. Apply below to learn more about our salon-exclusive treatments and backbar offerings.
Loved by 5000+ Clients
99%
of clients would recommend AWARE to a friend
98%
noticed improvements after just 1 use
91%
reported healthier, more hydrated hair
Built by Pros for Pros
What Makes AWARE Different
Protected Distribution
Built to support salons with exclusive distribution, protected pricing and long-term partnership.
EU Safety Standards
Made in USA to stricter EU regulations - 1,300+ ingredients banned
Built for Salon Results
Developed by a stylist and trichologist with 40+ years of clinical scalp expertise
Safe for All Services
Extensions, color, keratin - all compatible. No sulfates, no drying alcohols, no synthetic fragrance
Real Results
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After
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See the AWARE Difference
Natural-first, scalp care that doesn't sacrifice professional salon results
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After
Waxy Buildup
"AWARE was the only thing that got rid of my waxy buildup without irritating my scalp"
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After
Flaky Scalp
"I've never had a sulfate-free shampoo that cleaned this well. No more flakes!"
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After
Color Retention
"My color used to fade after the first wash, now it looks just as good 4 weeks later"
Our Story
Built by a Trichologist, For Professionals
We’re Tina and Jade, the mother–daughter duo behind AWARE Hair. Tina is a distinguished stylist and trichologist who’s spent 40+ years behind the chair. After losing two close stylists to cancers linked to prolonged exposure to toxic salon chemicals, she began rethinking what “professional” products should really mean. Around the same time, Jade began struggling with her own scalp issues and hair loss, and when we couldn’t find anything on the market to truly solve her problems, we set out to build what we couldn’t find.
Together with scientists, dermatologists, and leading experts, we’ve created a simple science-backed scalp-first system that delivers professional results without harsh tradeoffs. Made in small batches, each formula pairs high-purity natural and organic ingredients with skincare-grade bioactives to do what most products don’t: support the scalp environment consistently so hair can thrive and give stylists and clients something they can truly trust.
From the chair
What professionals say
★ ★ ★ ★ ★
I've had nothing but amazing feedback from all of my friends and clients about AWARE, and it works beautifully on extensions.
★ ★ ★ ★ ★
My clients say their hair stays cleaner longer, and it keeps bright color vibrant for weeks.
How AWARE Compares
See why stylists are choosing scalp-first, professional-grade care
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Scalp-First FormulationProducts designed for scalp barrier health | |||
| Clinically-Backed Bioactive FormulationFeaturing the latest clinically-proven bioactives | |||
| EU Safety CompliantMade to stricter European standards | Varies | ||
| Safe for Extensions/Color/KeratinpH-balanced for all treated hair | Varies | Varies | |
| 100% Natural FragranceNo synthetic parfum or undisclosed ingredients | Varies | ||
| Made with Certified Organic IngredientsAWARE products are >95% natural | Varies | ||
| Vegan and Cruelty FreeEvery ingredient is sourced responsibly and sustainably |
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Salon-ExclusiveNo Amazon, no mass retail, no discounting | |||
| Complimentary BackbarAvailable with every package order | |||
| Complimentary MerchandisingElegant displays, bags, and brochures provided with every order | |||
| Affiliate ProgramEarn lifetime commissions for any client who buys through your link | Rare | ||
| Industry-Leading Cashback ProgramEarn credit for every order | Varies | Varies | |
| Complimentary Pro ToolsAccess tools to grow your business | |||
| White-Glove ServiceDirect 24/7 Support |
Why Pros Choose AWARE
For Salon Owners
- Premium, natural, and exclusive positioning
- Built for retail sell-through at the chair
- Complimentary backbar with orders
- No price conflicts with online discounters
- Complimentary educations and events
For Stylists
- Clean Pro Line that Supports Your Wellbeing
- Complimentary Scalp Fundamentals Certification
- Access to Ambassador and Affiliate Programs
- Content partnership opportunities
Pro Application
Apply for Pro Access
Our team will review your application and follow up within 48 hours.
✓
We've received your application!
We will review your application and follow up within 48 hours.
Free Resources
Pro Tools for Your Business
Free calculators and guides to help you grow your salon business - no AWARE account required.
Scalp Service Revenue Calculator
Discover how much additional revenue you could earn by adding scalp consultations and AWARE retail
Featured2026 Salon Trends Report
Data-driven insights on what's shaping the salon industry this year
NewIngredient Decoder
Identify sulfates, parabens, silicones in any product's ingredient list
ToolFrequently Asked Questions
We review every application and follow up within 48 hours. Once your license is verified, your kit ships shortly after.
Yes! Licensed professionals can apply for our Pro Program to receive partner pricing and exclusive education.