WELCOME TO AWARE
Artisanally Crafted in California with Passion and Purpose
About AWARE
At AWARE, we start where most stop: at the root—because we believe great hair starts with a healthy scalp. Every product is scientifically formulated to nourish, protect, and rebalance the scalp as the foundation of long-term hair health.
Our debut collection, 9·1 Professional, bridges the gap between “natural” products that often fall short and “professional” ones that can be too harsh—especially for sensitive scalps. Every formula is crafted to function at the microbiological level for optimal pH, scalp barrier health, and salon-grade results.
Rooted in artisanal craftsmanship and backed by clinical science, we use only the finest ingredients, organic whenever possible, and formulate in small batches to ensure unmatched quality and care.
Our Deep Connection to Nature
Rooted in our coastal heritage, AWARE draws inspiration from the Pacific’s rich biodiversity. At its core is our patent-pending AWAREBIO Complex™—a proprietary blend of potent bioactives designed to nourish and strengthen both scalp and hair.
After five years of research across the four corners of the Mare Pacificum (“Peaceful Sea”), we’ve crafted a holistic formula that merges nature’s power with the latest in Clean Scalp Science—delivering uncompromising professional performance.
We proudly dedicate 1% of our profits to LA wildfire relief, environmental conservation, and marine preservation.
Intentionally Curated Essentials
Whether you're aiming for volume, moisture, or strength, lasting results start at the root. As professionals, we’ve seen that the most effective products don’t cater to trends—they deliver on the fundamentals, working seamlessly across clients and concerns. That’s the philosophy behind every formula at AWARE.
Starting with a streamlined collection—shampoo, conditioner, and a leave-in treatment—we’ve created a complete ritual with minimal products, designed to support scalp health and hair performance in one. Tested for over two years across diverse professional environments, our formulas deliver consistent, professional-grade results without the clutter.
Our Promise
We produce our products in small batches and on a made-to-order basis to ensure peak quality and freshness. Crafted locally in our GMP-certified California lab, each formula undergoes rigorous third-party testing—ensuring that every product is as effective as it is pure. Unlike large-scale production, this approach prevents the quality losses that come with prolonged storage and reduced oversight.
By sourcing our own ingredients, we maintain complete control over quality and efficacy. This hands-on approach ensures every component upholds the integrity of our formulations. Through close supplier relationships, we champion sustainability and ethical sourcing.