Our Formulations
A Patent-Pending Blend of Bioactive Ingredients from Every Corner of the Pacific
Pure Pacific Essence
At AWARE, we are inspired by the beauty of the Pacific. Developed by our leading chemists at the forefront of Clean Hair Science, our formulations feature the finest bioactive ingredients from the rich and diverse ecosystems of this poweful region.
Gifts from the North
From the diverse environments of the North Pacific, we source essential natural extracts and strengthening proteins.
Gifts from the South
In the tropical waters of Tahiti, we find nutrient-rich ingredients that promote scalp and hair health, strength, and vitality.
Gifts from the East
From the ancient tea gardens of Japan and China, we source celebrated botanicals known for neutralizing free radicals and enhancing hair’s beauty.
Gifts from the West
In the innovative labs of California, we blend advanced scientific research with natural ingredients to create effective formulations.
The AWAREBIO™ Complex
Our Patent Pending Formulation of Bioactive Compounds
Dual-Weight Hyaluronic Acid
Our optimized blend of low and high weight hyaluronic acids delivers deep hydration by forming a molecular moisture barrier.*
The high-weight molecules offer immediate, intense hydration to the hair's surface, while the low-weight molecules penetrate deeper, providing thorough moisture, boosting cell renewal, and strengthening elastin structures to repair damage.*
Tahitian Microalgae
Our clinically-proven microalgae extract utilizes blue biotechnology to nourish the scalp, promote a healthy microbiome, and reduce irritation. With continued use, this ingredient helps to promote an optimal environment for future hair growth and can help reduce issues like dandruff and scalp irritation.*
By prolonging the anagen phase of hair growth, it also helps reinforce the follicle to reduce hair fall and promote visibly thicker, healthier-looking hair.*
Green Tea Extract
Rich in antioxidants, green tea extract acts as a natural anti-inflammatory that helps to balance the scalp. It protects hair from environmental stressors and damage by neutralizing free radicals.
By supporting a healthy scalp microbiome, it can balance sebum production and strengthen hair fibers.*
Keratin Amino Acids
Keratin building blocks repair and strengthen damaged hair, reducing breakage and split ends. These vegan amino acids derived from sustainably-farmed vegetation replenish the natural proteins in the hair, restoring its structural integrity and allowing the individual hair fibers to grow out fully.*
*Keratin Amino Acids are found in the Leave-in Styling Conditioner for use as the last step to optimize protein levels within hair shaft.
Turmeric & Beetroot
Our natural colorants provide essential phytonutrients that enhance the overall health and vibrancy of hair. By balancing the pH of the scalp and shaft, these botanical extracts help retain color and reduce fading for both dyed and natural hair.*
Turmeric, native to subtropical and tropical regions of the South Pacific, acts as an anti-inflammatory, antimicrobial and antioxidant all in one.
Beetroot, originally from the Mediterranean and now often cultivated in the North Pacific, has demonstrated antioxidant benefits, UVA and UVB absorption properties, and anti-inflammation and oxidative stress benefits.
At AWARE, we never use synthetic dyes or colorants in our products.
We don't compromise.
Our formulas are free of sulfates, parabens, phthalates, gluten, GMOs, synthetic fragrances, synthetic colors, animal cruelty, formaldehyde, mineral oils, BHAs, DHAs, TEAs, and DEAs.
Learn more about what it means to be Clean at AWARE.
Sulfate-Free
Paraben-Free
Phthalate-Free
Gluten-Free
GMO-Free
Synthetic Fragrance-Free
Synthetic Colorant-Free
Cruelty-Free
Formaldehyde-Free
Mineral Oil-Free
Our Ingredient Atlas
The full index of our safe and sustainable ingredients. Last Updated: Aug 2024
Plant-Based or Natural
Ingredients with this icon are naturally occurring or derived from plants
Lab-Made
Ingredients with this icon are lab-made and produced chemically
Acacia Senegal Gum
A natural gum that acts as a thickening and stabilizing agent, enhancing product texture.
Ascorbic Acid
Also known as Vitamin C, it acts as an antioxidant and helps protect the hair and scalp.
Amodimethicone
Provides smoothness and shine to the hair.
Beta Vulgaris (Common Beet) Root Extract
Natural colorant and conditioning agent that enhances the overall health of the hair.
Camellia Sinensis (Green Tea) Leaf Extract
Rich in antioxidants, this extract nourishes and protects the hair.
Capryloyl Glycine
A conditioning agent that helps to maintain the moisture balance of the hair.
Caprylyl Glycol
A humectant that helps hydrate and condition the hair.
Cedar Oil (Juniperus Virginiana Oil)
Provides a woody fragrance and may offer antimicrobial properties.
Cetrimonium Chloride
Conditions and detangles hair, leaving it smooth and manageable.
Cetyl Alcohol
A fatty alcohol derived from plants that conditions and softens the hair.
Citral
A naturally occurring component in essential oils, contributes to fragrance.
Citric Acid
Balances the pH of the product and provides mild exfoliation to the scalp.
Citrus Aurantium (Orange) Peel Oil
Provides a refreshing scent and may offer antioxidant benefits.
Citrus Limon (Lemon) Peel
Adds a fresh citrus scent and may provide clarifying properties.
Chlorphenesin
A preservative that helps keep the product fresh and safe for use.
Cocoamphoacetate
A mild surfactant derived from coconut oil that helps to clean and condition.
Coco-Glucoside
Derived from coconut oil and sugar, this mild surfactant provides gentle cleansing and foaming.
Cocamidopropyl Betaine
A conditioning agent derived from coconut oil, enhancing lather and leaving hair soft.
Cocamidopropyl Hydroxysultaine
A surfactant derived from coconut oil that enhances lather and provides mild cleansing.
Curcuma Longa (Turmeric) Root Extract
Natural colorant and antioxidant that helps protect the hair and scalp.
Ethylhexylglycerin
Acts as a skin conditioning agent and preservative enhancer.
Glycerin
A humectant that attracts moisture to the hair, keeping it hydrated and healthy.
Glycol Distearate
Provides conditioning and a pearlescent appearance to the shampoo.
Guar Hydroxypropyl-trimonium Chloride
Derived from guar gum, it conditions the hair and reduces static.
Hydrolyzed Hyaluronic Acid
Provides deep hydration and moisture retention, improving shine, softness, and resistance.
Hydroxyethyl Cellulose
A thickener and conditioning agent that enhances the texture and feel of the product.
Isochrysis Galbana (Microalgae) Extract
A microalgae extract that helps reinforce hair fibers, decreasing breakage, and reducing hair loss.
Jasmine Oil Extract
Provides a floral fragrance and may offer soothing properties for the scalp.
Keratin Amino Acids
Helps to strengthen and repair hair, reducing breakage and improving overall hair health.
Lactic Acid
Helps to balance the pH of the product and provides gentle exfoliation.
Limonene
A naturally occurring compound found in citrus peels, contributes to fragrance.
Linalool
A naturally occurring terpene alcohol found in many flowers and spice plants, adds to the fragrance profile.
Linalyl Acetate
An ester of linalool, commonly found in many flowers and plants, contributes to the fragrance.
Maltodextrin
A polysaccharide that can act as a binding agent and may provide some conditioning properties.
Methacryloyl Ethyl Betaine/Acrylates Copolymer
Provides hold and styling benefits without stiffness.
PEG-7 Glyceryl Cocoate
Adds moisture and softness to the hair, derived from coconut oil and glycerin.
PEG-100 Stearate
An emulsifier that helps mix oil and water for a consistent formulation.
Pentylene Glycol
A moisture-binding ingredient that also acts as a solvent and preservative booster.
Phenoxyethanol
A preservative used to ensure the product remains safe and effective.
Pinene
A naturally occurring compound found in pine trees and other plants, adds to the fragrance profile.
Polyquaternium-7
Provides conditioning and reduces static, leaving hair smooth and manageable.
Polyquaternium-10
Conditions and detangles hair, improving its texture and manageability.
Propanediol
A natural emollient derived from corn sugar that hydrates and softens hair.
Sodium (C14-16) Olefin Sulfonate
A gentle cleanser that effectively removes dirt and oil without stripping natural oils.
Sodium Chloride (Salt)
Commonly known as salt, it helps to thicken the product and improve texture.
Sodium Hyaluronate
Another form of hyaluronic acid that provides intense moisture and hydration.
Solanum Tuberosum (Potato) Starch
Adds volume and texture to the hair.
Stearalkonium Chloride
A conditioning agent that reduces static and improves the feel of the hair.
Stearamidopropyl Dimethylamine
Conditions and detangles hair, making it easier to manage.
Steareth-4
An emulsifier that helps mix oil and water for a consistent formulation.
Tapioca Starch
Adds volume and texture to the hair.
Trideceth-12
A surfactant that helps distribute silicones evenly throughout the hair.
Undecylenoyl Glycine
A conditioning agent that helps to maintain the moisture balance of the hair.
Water (Aqua)
The primary base for all our formulations, ensuring optimal consistency and application.
*Disclaimers
The information provided on our website and product packaging is for informational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult with a healthcare professional before using any new haircare product. While we believe in the quality and efficacy of our products, individual results may vary and are not guaranteed.