★ ★ ★ ★ ★
Among the best hair care lines I have ever used. It keeps my clients' curls bouncy and shiny.
Trusted by Leading Salons and Spas
The Collection
The AWARE Scalp Care System
Scalp-first formulas developed by a trichologist with 40+ years of clinical expertise. Salon-exclusive service treatments coming soon.
Loved by 5000+ Clients
99%
of clients would recommend AWARE to a friend
98%
noticed improvements after just 1 use
91%
reported healthier, more hydrated hair
Built by Pros for Pros
What Makes AWARE Different
Salon Exclusive
No Amazon, no mass retail, no competing discounts. Your clients buy from YOU
EU Safety Standards
Made in USA to stricter EU regulations - 1,300+ ingredients banned
Built for Salon Results
Developed by a stylist and trichologist with 40+ years of clinical scalp expertise
Safe for All Services
Extensions, color, keratin - all compatible. No sulfates, no drying alcohols, no synthetic fragrance
Real Results
Before
After
Before
After
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After
See the AWARE Difference
Natural, scalp-first care that doesn't sacrifice professional salon results
Before
After
Waxy Buildup
"AWARE was the only thing that got rid of my waxy buildup without irritating my scalp"
Before
After
Flaky Scalp
"I've never had a sulfate-free shampoo that cleaned this well. No more flakes!"
Before
After
Color Retention
"My color used to fade after the first wash, now it looks just as good 4 weeks later"
Our Story
Built by a Trichologist, For Professionals
We’re Tina and Jade, the mother–daughter duo behind AWARE Hair. Tina is a distinguished stylist and trichologist who’s spent 40+ years behind the chair. After losing two close stylists to cancers linked to prolonged exposure to toxic salon chemicals, she began rethinking what “professional” products should really mean. Around the same time, Jade began struggling with her own scalp issues and hair loss, and when we couldn’t find anything on the market to truly solve her problems, we set out to build what we couldn’t find.
Together with scientists, dermatologists, and leading experts, we’ve created a simple science-backed scalp-first system that delivers professional results without harsh tradeoffs. Made in small batches, each formula pairs high-purity natural and organic ingredients with skincare-grade bioactives to do what most products don’t: support the scalp environment consistently so hair can thrive and give stylists and clients something they can truly trust.
From the chair
What professionals say
★ ★ ★ ★ ★
I've had nothing but amazing feedback from all of my friends and clients about AWARE, and it works beautifully on extensions.
★ ★ ★ ★ ★
My clients say their hair stays cleaner longer, and it keeps bright color vibrant for weeks.
How AWARE Compares
See why stylists are choosing scalp-first, professional-grade care
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Scalp-First FormulationProducts designed for scalp barrier health | |||
| Clinically-Backed Bioactive FormulationFeaturing the latest clinically-proven bioactives | |||
| EU Safety CompliantMade to stricter European standards | Varies | ||
| Safe for Extensions/Color/KeratinpH-balanced for all treated hair | Varies | Varies | |
| 100% Natural FragranceNo synthetic parfum or undisclosed ingredients | Varies | ||
| Made with Certified Organic IngredientsAWARE products are >95% natural | Varies | ||
| Vegan and Cruelty FreeEvery ingredient is sourced responsibly and sustainably |
| Feature | AWARE | Typical Salon Brands | Natural/Clean Brands |
|---|---|---|---|
| Salon-ExclusiveNo Amazon, no mass retail, no discounting | |||
| Complimentary BackbarAvailable with every package order | |||
| Complimentary MerchandisingElegant displays, bags, and brochures provided with every order | |||
| Affiliate ProgramEarn lifetime commissions for any client who buys through your link | Rare | ||
| Industry-Leading Cashback ProgramEarn credit for every order | Varies | Varies | |
| Complimentary Pro ToolsAccess tools to grow your business | |||
| White-Glove ServiceDirect 24/7 Support |
Why Pros Choose AWARE
For Salon Owners
- Premium, natural, and exclusive positioning
- Built for retail sell-through at the chair
- Complimentary backbar with orders
- No price conflicts with online discounters
- Complimentary educations and events
For Stylists
- Clean Pro Line that Supports Your Wellbeing
- Complimentary Scalp Fundamentals Certification
- Access to Ambassador and Affiliate Programs
- Content partnership opportunities
How it works
From application to your first scalp service
01
Apply
Two minutes. We verify your license before your kit ships.
02
Receive
Once your license is verified, your complimentary kit ships, ready to use on your next client.
03
Use
Put it to work on a real client and feel the difference at the chair.
Complimentary for verified professionals. The kit is yours to keep, with no obligation to order.
Trial Application
Request your free kit
We review your application and follow up within 48 hours.
✓
Your application is in.
We review your application and follow up within 48 hours.
Free Resources
Pro Tools for Your Business
Free calculators and guides to help you grow your salon business - no AWARE account required.
Scalp Service Revenue Calculator
Discover how much additional revenue you could earn by adding scalp consultations and AWARE retail
Featured2026 Salon Trends Report
Data-driven insights on what's shaping the salon industry this year
NewIngredient Decoder
Identify sulfates, parabens, silicones in any product's ingredient list
ToolFrequently Asked Questions
Licensed cosmetologists, salon owners, booth renters, spa professionals and estheticians in the United States with an active license. The application asks for your license number to confirm.
A professional trial kit worth over $100 at retail, ready to use on real clients and yours to keep. The scalp scope is an add-on you can request, not part of the kit.
We review every application and follow up within 48 hours. Once your license is verified, your kit ships shortly after.
None. No card, no minimum and no deadline. When you are ready, your account manager sets up wholesale pricing and your first order.
No. AWARE is salon-exclusive. We believe stylists should be the experts, not algorithms. Your clients can only get AWARE through you.
Wholesale partners carry inventory in their salon and purchase at partner pricing. Affiliates earn 20% commission on client orders without carrying inventory - perfect for independent stylists or those who want to try before committing.
Yes! Licensed professionals can apply for our Pro Program to receive partner pricing and exclusive education.