Our Formulations
The best in every bottle
Quality first, always
Pushing the envelope of Clean Hair Science
Our team of chemists, award-winning stylists, and trichologists developed our patent-pending formulas over 5 years of relentless iteration.
We never settle for anything less than the very best, from our cutting-edge use of hyaluronic acid and microalgae to our pursuit of the perfect natural scent.
Key Ingredients
Our core functional agents
We don't compromise.
Our formulas are free of sulfates, parabens, phthalates, gluten, GMOs, synthetic fragrances, synthetic colors, and animal testing.
Sulfate-Free
Paraben-Free
Phthalate-Free
Gluten-Free
GMO-Free
Synthetic Fragrance Free
Synthetic Colorant Free
Cruelty-Free
Banned Ingredients
Chemicals you'll never find in AWARE products
Ingredient Index
The full list of our safe and sustainable ingredients. EWG scores from 1-10 are included, the lower the better.
Plant-Based or Natural
Ingredients with this icon are naturally occurring or derived from plants
Man-Made
Ingredients with this icon are man-made and produced chemically
Water (Aqua)
The primary base for all our formulations, ensuring optimal consistency and application.
Amodimethicone
Provides smoothness and shine to the hair.
Beetroot Extract
Natural colorant and conditioning agent that enhances the overall health of the hair.
Camellia Sinensis (Green Tea) Leaf Extract
Rich in antioxidants, this extract nourishes and protects the hair.
Capryloyl Glycine
A conditioning agent that helps to maintain the moisture balance of the hair.
Caprylyl Glycol
A humectant that helps hydrate and condition the hair.
Cetrimonium Chloride
Conditions and detangles hair, leaving it smooth and manageable.
Cetyl Alcohol
A fatty alcohol derived from plants that conditions and softens the hair.
Citric Acid
Balances the pH of the product and provides mild exfoliation to the scalp.
Chlorphenesin
A preservative that helps keep the product fresh and safe for use.
Cocoamphoacetate
A mild surfactant derived from coconut oil that helps to clean and condition.
Coco-Glucoside
Derived from coconut oil and sugar, this mild surfactant provides gentle cleansing and foaming.
Cocamidopropyl Betaine
A conditioning agent derived from coconut oil, enhancing lather and leaving hair soft.
Cocamidopropyl Hydroxysultaine
A surfactant derived from coconut oil that enhances lather and provides mild cleansing.
Ethylhexylglycerin
Acts as a skin conditioning agent and preservative enhancer.
Glycerin
A humectant that attracts moisture to the hair, keeping it hydrated and healthy.
Glycol Distearate
Provides conditioning and a pearlescent appearance to the shampoo.
Guar Hydroxypropyl-trimonium Chloride
Derived from guar gum, it conditions the hair and reduces static.
Hydrolyzed Hyaluronic Acid
Provides deep hydration and moisture retention, improving shine, softness, and resistance.
Hydroxyethyl Cellulose
A thickener and conditioning agent that enhances the texture and feel of the product.
Isochrysis Galbana (Microalgae) Extract
A microalgae extract that helps reinforce hair fibers, decreasing breakage, and reducing hair loss.
Keratin Amino Acids
Helps to strengthen and repair hair, reducing breakage and improving overall hair health.
Lactic Acid
Helps to balance the pH of the product and provides gentle exfoliation.
Methacryloyl Ethyl Betaine/Acrylates Copolymer
Provides hold and styling benefits without stiffness.
Natural Fragrance
Provides a pleasant scent derived from natural sources, free from synthetic fragrances.
PEG-7 Glyceryl Cocoate
Adds moisture and softness to the hair, derived from coconut oil and glycerin.
PEG-100 Stearate
An emulsifier that helps mix oil and water for a consistent formulation.
Phenoxyethanol
A preservative used to ensure the product remains safe and effective.
Polyquaternium-7
Provides conditioning and reduces static, leaving hair smooth and manageable.
Polyquaternium-10
Conditions and detangles hair, improving its texture and manageability.
Propanediol
A natural emollient derived from corn sugar that hydrates and softens hair.
Sodium (C14-16) Olefin Sulfonate
A gentle cleanser that effectively removes dirt and oil without stripping natural oils.
Sodium Chloride (Salt)
Commonly known as salt, it helps to thicken the product and improve texture.
Sodium Hyaluronate
Another form of hyaluronic acid that provides intense moisture and hydration.
Solanum Tuberosum (Potato) Starch
Adds volume and texture to the hair.
Stearalkonium Chloride
A conditioning agent that reduces static and improves the feel of the hair.
Stearamidopropyl Dimethylamine
Conditions and detangles hair, making it easier to manage.
Steareth-4
An emulsifier that helps mix oil and water for a consistent formulation.
Tapioca Starch
Adds volume and texture to the hair.
Trideceth-12
A surfactant that helps distribute silicones evenly throughout the hair.
Turmeric Extract
Natural colorant and antioxidant that helps protect the hair and scalp.
Undecylenoyl Glycine
A conditioning agent that helps to maintain the moisture balance of the hair.
