Accent
We don’t just make haircare. We make a difference.
Use this section to promote a particular feature with editorial video.
Changing the Discussion
Hair is a vibrant expression of individual identity, and we are mindful of how we discuss and treat hair, honoring its natural diversity without endorsing unrealistic beauty standards. Our products are designed to support healthy hair at every stage of life. We are also deeply committed to representing hair authentically, celebrating its texture and form in every condition and color. At AWARE Hair, we craft our products to elevate and nurture, ensuring that every strand is a testament to the beauty inherent in diversity and the precious change that comes with every stage of life.
Giving Back
At AWARE Hair, we recognize the profound impact hairstylists have on their clients and communities. They create a welcoming environment where individual expression and self-identity are nurtured through the art of hair styling. Every time a client sits down in her chair, our founder Tina feels it is her mission to help bring out the inner beauty of each individual. In honor of this unique role, our commitment extends beyond providing exceptional products to supporting the very heart of the haircare industry—the stylists and salons.
Empowering Stylists and Salons
Our founding team believes that real impact starts with people. We are committed to empowering the haircare community through various initiatives designed to foster talent, promote professionalism, and support entrepreneurship within the industry. All partner salons are members of the AWARE Hair Society, which offers exclusive access to monthly roundtables, community gatherings, and special events, all aimed at enhancing skills and expanding networks. A portion of every purchase is allocated to fund these efforts, ensuring that we give back to this vibrant community that enriches our lives.
Inclusive Education Initiatives: Coming Soon
Understanding the diverse needs of hair types across different communities, we developed a diverse salon education curriculum. Our inclusive training will encompass styling and cutting classes focused on textured hair, ensuring that stylists are well-equipped to cater to a broad spectrum of clients. By supporting our salon and retail partners in creating inclusive consumer experiences, we aim to uplift the entire salon ecosystem. A portion of every purchase will be allocated to fund these efforts.
The AWARE Community Fund: Coming Soon
The AWARE Community Fund will award cosmetology school scholarships and business grants starting in 2025. A portion of every purchase will be allocated to fund these efforts.
- Scholarships for Aspiring Stylists: We will provide annual scholarships to students in cosmetology schools that offer inclusive curriculums, helping to cultivate a new generation of skilled, diverse hair professionals.
- Salon Business Grants: Reflecting on her own challenges of running a salon, Tina’s goal is to not only offer financial grants to salon owners, but also the mentorship and guidance she wished she had.
In addition to these initiatives, AWARE Hair is committed to giving back directly to our communities through various other projects and partnerships that aim to enrich and support the lives of those we serve.