Loved by 5000+ Clients
A NEW ERA OF SCALP WELLNESS
Powered by clinically proven bioactives
THE AWARE DIFFERENCE
At AWARE, we combine artisanal craftsmanship with the precision of cutting-edge science to produce formulas of the finest quality.
Patent-Pending Ingredients
Crafted with highest grades of organic ingredients and innovative, clinically-proven bioactive compounds
4x Highly Concentrated
One pump is all you need. Each bottle is thoughtfully designed to last 2-4 months
100% Natural Fine Fragrance
Designed by master perfumers with the finest natural botanical extracts
Exceptional Salon Performance
Delivers salon results while balancing the scalp microbiome and healing the barrier
Discover the 9·1 Collection
Discover the 9·1 Collection
The 9 Essential Functions in Each Bottle
Amplifies Volume and Body
Water-locks Moisture and Hydration
Alleviates and Controls Frizz
Retains Color and Reduces Fading
Encourages A Balanced Scalp Biome
Helps Protect From Heat, Pollution, and UV Rays
Activates Strength Repair and Breakage Prevention
Illuminates and Promotes Shine
Reinforces Hair to Promote Density
For all hair and scalp types
9·1 Professional Shampoo
Cleanse, rejuvenate, strengthen.
The AWAREBIO™ Complex
Our patent-pending complex is concentrated in clinically-proven bioactive compounds sustainably-sourced from all corners of the Pacific.
For optimal nourishment
9·1 Professional Conditioner
Soften, detangle, restore.
Our Signature Natural Fragrance
Pacific Air
A sensorial blend of aromatic botanicals and grounding woods from the finest natural extracts.
More than just a fragrance, each ingredient functions to promote scalp vitality and health.
for all day style, protection, and shine
9·1 Professional Leave-In Styling Conditioner
All-In-One: Prep, Style, Protect.
What's Silently Damaging Your Scalp?
Your tap water, local air quality, and UV exposure could be sabotaging your scalp. Find out what's happening where you live.
You're all set!
Environmental factors silently affecting your scalp health
A Note from Tina and JAde
Why We Made AWARE
AWARE Hair was born in my salon after seeing countless clients, including my own daughter, struggle with scalp issues that most products only masked. After four decades as a stylist and trichologist, I set out to translate my hands-on methods into a simple, proactive ritual – one that supports long-term scalp wellness without compromising salon-treated hair.
Together with my daughter, Jade, our mission is to create professional-grade formulas that actually work, without any of the harsh tradeoffs. Made in small batches, each formula pairs high-purity natural and organic antioxidants with clinically-proven bioactives to reset the scalp barrier, balance the microbiome, and defend against modern environmental stresssors. I use AWARE daily on real clients and see the difference firsthand. It’s the standard only a mother would insist on, and a simple ritual you can truly trust.
Your Scalp Health Journey
Real results take time. Here's what your scalp health journey looks like with AWARE.
Immediate Relief
Scalp feels cleaner with less buildup. Reduced itching and irritation as inflammation calms.
Visible Improvement
Noticeable shine and improved hair manageability. Scalp feels balanced and hydrated.
Stronger Strands
Reduced breakage and shedding. Hair feels thicker and more resilient to styling.
Optimal Health
Balanced scalp ecosystem. Healthier growth cycle. Results you see and feel.
"I've been a professional hairstylist for over twenty years, and AWARE products are among the best lines I've ever used. My clients and I both noticed an amazing difference. Thrilled to finally use a product line that's strictly natural."
"At 78, my hair was so thin I could see my scalp. Now it's thick enough that I can't see it anymore - soft and silky instead of dry and brittle. I'm amazed at what AWARE has done for my hair."
"After chemotherapy, my hair slowly came back but never looked full. Since using AWARE, my hair has been getting fuller and I've received so many compliments on how full it looks now."
"I finally found something that helps with my dandruff. The shampoo is cleansing but my scalp still feels healthy afterward. I have short hair and can go 4 days without washing - unbelievable."
"The leave-in styling conditioner is the BEST all-in-one product! It protects from heat, adds incredible shine and body. I'm replacing all my styling products with just this one."
"I've tried so many anti-dandruff shampoos. This is the first that actually refreshes my scalp. After the first use, my scalp felt cleaner and lighter with noticeably less flakes."
"I'm always a skeptic and hard sell. The scent is amazing - reminds me of key lime pie and vanilla yogurt. The leave-in gives me a natural look with style. I'm in!"
"I've tried a lot of hair care products, but this shampoo and conditioner combo is truly a game changer. From the first wash, I noticed a difference. Salon quality results at home!"
Frequently Asked Questions
Most clients notice improvements in scalp comfort within 2-4 weeks. Visible hair improvements typically appear between 8-12 weeks of consistent use.
Yes! All AWARE products are formulated to be safe for color-treated hair. Our gentle formulas help maintain color vibrancy while improving scalp health.
Yes, all AWARE products are sulfate-free, paraben-free, and formulated without harsh chemicals that can strip the scalp of natural oils.
Take our 2-minute scalp assessment quiz for personalized recommendations, or consult with your AWARE-certified stylist.