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For those in need of salon resources during these devastating fires, please find a full list of available salons here.

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harnessing the latest advancements in clean hair science

The AWARE Difference

Because “Clean” and “Natural” remain as unregulated terms in the beauty industry today, we decided to set our own standards. Standards that are even more stringent than current global guidelines for ingredient safety. It is not just about what is left out of our products—it is about what we put into them and how they are made. Our commitment is to ensure every drop is kind not just to you, but to the world around us.

a plant in a vase of water

Our Commitment

We believe in beauty without compromise. Our products are 100% cruelty-free and meticulously formulated to be FDA and EU Compliant. From research and development to your daily routine, we prioritize transparency and trust, ensuring that you know exactly what's touching your hair and the planet.

Formulated Without:

We steer clear of any ingredient that could potentially harm your health or the environment including the 1,600 banned in the European Union and more. Our products are free from: