Everything you need to know about AWARE Hair, our formulations, and partnering with us.
For too long, scalp care has felt like medication, not self-care. AWARE introduces a new category: proactive scalp wellness as a daily ritual. Created by a master stylist and certified trichologist with 40+ years of experience, each formula blends organic botanicals with the proprietary AWAREBIO™ complex to help support and rebalance the scalp barrier. Featuring a signature 100% natural fine fragrance, each product creates a sensorial experience that feels as considered as it is effective. AWARE is professional-exclusive and maintains price integrity, no Amazon, no mass retail.
AWARE is carried in 50+ professional partners across the US, exclusively through salons, spas, and select retailers. Examples include Benjamin Salon in Hollywood and Scalp Sanctuary in Pasadena. AWARE has been featured in The Wall Street Journal, WWD, NewBeauty, BeautyMatter, Bustle, Esquire, and InStyle.
California. Small batches, made in the USA, formulated to EU standards.
AWAREBIO™ is our proprietary bioactive blend: biofermented Tahitian microalgae, dual-weight hyaluronic acid, vegan keratin amino acids, organic green tea, turmeric, and beet root extracts. Three functions: support the scalp barrier, balance the microbiome, and defend against environmental stress.
No, it's not medicated. AWARE is a wellness ritual focused on scalp health, not a drug. We don't make hair-growth claims, but a healthy, balanced scalp creates a better environment for hair over time.
Yes, sulfate-free, pH-balanced, and designed to be compatible with color, extensions, and chemically processed hair.
AWARE formulas are built from high-purity botanicals and are free of sulfates, parabens, and phthalates. As with any personal care product during pregnancy, we recommend reviewing the ingredient list with your physician.
Yes, we have a treatment oil and a scalp serum in development.
We provide a complete treatment protocol, step-by-step, timed, ready to go. Your team can run a 45-60 minute AWARE Scalp Ritual using our products. We train your team and provide samples at no cost.
Opening packages start at $500 and include complimentary staff training and protocol cards. We also have tester kits if you'd like to experience the products first. Founding Partners at Cosmoprof Vegas receive 10% bonus product on opening orders through July 29.
Scalp wellness is one of the fastest-emerging categories in beauty and wellness, consumers are increasingly treating their scalp with the same care they give their skin. It's a natural extension of the holistic wellness experience your clients already expect, and a category most spas and salons haven't tapped yet.
Find us at Booth BV8069, Mandalay Bay, July 13-15.
Salon and spa partners: $500 opening order, $200 reorder minimum. Distributor terms, including 30% off wholesale standard pricing, are discussed in person at the booth or by email.
Yes, shampoo and conditioner liters are available for backbar use (not for resale). Ask at the booth for details.
AWARE is exclusively available through professional partners, salons, spas, distributors, and select retailers, no Amazon, no Sephora, no mass retail. Ever. That's how we protect your investment in the brand.