Line Sheet & Press
The SKUs, the margin, and why scalp care is the category your customers keep asking about.
Cosmoprof Vegas - Booth BV8069
10% Bonus Product on Opening Orders
Founding Partner terms through July 29
Line Sheet
The AWARE 9·1 Collection
| Product |
SRP |
Wholesale |
|
9·1 Professional Scalp Care Shampoo
91-S-10 · 300 mL
|
$55 |
$27.50 |
|
9·1 Professional Scalp Care Conditioner
91-C-10 · 300 mL
|
$55 |
$27.50 |
|
9·1 Professional Leave-In Styling Conditioner
91-L-8 · 250 mL
|
$60 |
$30.00 |
|
Sandalwood Scalp Gua Sha
91-SGS-1 · Handcrafted tool
|
$32 |
$16.00 |
50% margin on every SKU. UPCs and testers available.
Why It Sells
Earned Press, Not Paid Placement
The Wall Street Journal · WWD · NewBeauty
BeautyMatter · Bustle · Esquire · InStyle
96%
reported healthier scalps after 6 weeks in consumer-perception testing
98%
noticed improvement after one use in the same study
Consumer-perception testing among 200 participants using the AWARE 9·1 System. Self-reported outcomes; individual results vary.
Merchandising & Support
Set Up to Sell
Testers. Sample kits for guest introductions and try-before-you-buy moments at shelf.
Shelf education. Printed cards that explain the ritual and the AWAREBIO™ complex in plain language.
Staff training. A short session with Tina's team so your floor staff can speak to the science confidently.
Co-marketing. AWARE features retail partners across our 18M+ cumulative organic social reach.
The In-Store Angle
Scalp Analysis at Shelf
An in-store scalp analysis moment drives dwell time and basket, giving your team a natural reason to walk a customer to the AWARE shelf.
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