96%
B2B Revenue From
Repeat-Purchase Partners
<1%
Returns, Professional
Channel
Our Story
Created by a Master Trichologist for Proactive Scalp Wellness
AWARE Hair was born in Tina Mui's salon chair after watching clients, including her own daughter, struggle with scalp concerns that most hair care only masked. After 40+ years as a master stylist and certified trichologist, including developing salon and spa services at Ritz-Carlton and Fairmont properties, Tina set out to translate her hands-on methods into a simple, proactive ritual, one that supports long-term scalp wellness without compromising salon-treated hair.
Tina co-founded AWARE with her daughter Jade Wong. It's the standard a mother insists on, and a simple ritual you can trust with your own clients.
Tina Mui & Jade Wong
Mother & Daughter, Co-Founders
Master Stylist & Certified Trichologist (40+ years) · Co-Founder
The Collection
The Ritual Our Stylists Teach
Four steps built around the scalp's natural rhythm. Not a rigid prescription, a foundation your team can adapt to any client.
01 Reset
Purify the scalp and remove buildup without stripping.
9·1 Professional Scalp Care Shampoo
02 Restore
Nourish the scalp barrier and calm the skin at the source.
9·1 Professional Scalp Care Conditioner
03 Reinforce
Protect between washes with a lightweight, all-day shield.
9·1 Professional Leave-In Styling Conditioner
04 Reactivate
Release tension and reawaken the scalp with targeted gua sha massage.
Sandalwood Scalp Gua Sha
The Science
The AWAREBIO™ Complex
Every formula is built around AWAREBIO™, our proprietary bioactive blend: biofermented Tahitian microalgae, dual-weight hyaluronic acid, vegan keratin amino acids, organic green tea, turmeric, and beet root extracts. Designed around three core functions:
1
Support the Scalp Barrier
Strengthens the scalp's natural protective layer to lock in moisture and keep irritants out.
2
Balance the Microbiome
Nourishes the scalp ecosystem to reduce sensitivity, flaking, and excess oil at the source.
3
Defend Against Environmental Stress
Protects from UV, pollution, heat, and humidity that compromise scalp and hair health daily.
Consumer-Perception Testing
Based on 200 Participants Over 6 Weeks
96%
reported healthier scalps after 6 weeks
98%
noticed improvement after one use
Consumer-perception testing among 200 participants using the AWARE 9·1 System. Self-reported outcomes; individual results vary.
"I love the leave-in - it's become a staple for my clients. Retail has performed incredibly well since we started carrying AWARE. The products practically sell themselves."
Maxime Salvador, Salon Maxime / Pro Educator
Why Partners Choose AWARE
Built for Your Business
Professional-exclusive, permanently. Your business is the only place clients can find us. We maintain price integrity and never sell through mass channels (e.g. Amazon).
Retail-ready from day one. Products stand on their own, no service dependency required. Your team can confidently recommend and educate clients after one training session.
Education drives retail. Clients who understand scalp wellness want to invest in it. Knowledge sells the shelf.
Certification is launching. Founding Partners get first access to our Scalp Specialist Certification, plus printed protocol cards, consultation scripts, and ongoing support.
Geographic exclusivity available. Protect your market. We limit partners by territory so your business owns the scalp wellness positioning in your area.
Proven Performance
28-35 Days
Average Reorder
Cadence
20M+
Cumulative Organic
Social Views
As Seen In
AWARE was featured in The Wall Street Journal's scalp care story.
Trusted by 50+ Salons and Spas
Vegan
Cruelty-Free
Sulfate-Free
Paraben-Free
Phthalate-Free
Gluten-Free
Nut-Free
EU Compliant
Dermatologist-Tested
Natural Fragrance
Color-Safe
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