The AWARE Hair 9·1 Collection

The AWARE Scalp Ritual

A complete, timed back-bar protocol your stylists can run after a single training session.

Step-by-Step Protocol

What Your Stylist Does

1
Purifying Cleanse 10 min
Remove environmental buildup, product residue, and excess sebum using warm water and a gentle fingertip scalp massage in circular motions.
Product: 9·1 Professional Scalp Care Shampoo (pH-balanced, color-safe, sulfate-free)
2
Nourishing Scalp Mask 15-20 min
Apply the Nourishing Conditioner generously to the scalp in sections. Process under a warm towel or hooded dryer. Heat helps the AWAREBIO™ Complex penetrate for deeper barrier repair and microbiome support.
Product: 9·1 Professional Scalp Care Conditioner (hyaluronic acid, microbiome support)
3
Gua Sha Meridian Massage 10-15 min
Use the Stainless Steel Gua Sha with light-medium pressure along meridian lines. The tool works on wet or dry hair. The massage stimulates circulation, relieves tension, and promotes product absorption. It pairs beautifully with our upcoming treatment oil and serum. This is the signature moment of the service.
Tool: Stainless Steel Gua Sha
4
Seal + Protect 5 min
Apply the Leave-In as a finishing shield. The gel-serum hybrid seals in moisture, smooths frizz, provides 360-degree environmental defense (heat, UV, pollution), and holds light style memory. We recommend pairing it with a blowout. This is the step clients notice most.
Product: 9·1 Professional Leave-In Styling Conditioner (UV + environmental shield)
For Your Salon Menu

Service Menu Examples

AWARE Scalp Ritual $125-175
45-60 minutes | Signature service
The ritual is a complete scalp wellness experience that combines a purifying cleanse, a nourishing mask processed under heat, a stainless steel gua sha meridian massage, and leave-in scalp protection. It works as a standalone signature service or as a complement to any existing color, cut, or blowout appointment.
Gua Sha Meridian Boost $45-75
15 minutes | Add-on to any service
A stainless steel scalp gua sha massage on wet or dry hair that stimulates circulation and relieves tension. The boost pairs with our upcoming treatment oil and serum. This is your signature upsell - clients request it by name after their first experience.
Retail Take-Home $75-$170
Discovery Kit to Full Collection
Clients continue the ritual at home with the Sandalwood Gua Sha as their take-home tool. The in-salon service drives the retail sale. 50% retail margin on all products.
Client Experience

What to Tell Your Clients

“This treats your scalp like a facial.” Most hair care ignores the scalp entirely. This ritual addresses the skin your hair grows from.
“It’s developed by a master stylist and certified trichologist with 40+ years behind the chair.” AWARE is not a celebrity brand or a lab experiment. The line was born from decades of real client work.
“The gua sha is the signature moment.” The stainless steel tool runs along meridian lines and works on wet or dry hair. It pairs with our upcoming treatment oil and serum. Clients request it by name after the first time.
“You can continue this at home.” We carry the full ritual so clients can maintain results between visits. The Discovery Kit is the easiest starting point.

We Train Your Team, Complimentary

Complimentary Scalp Specialist Certification (90-180 min, flexible scheduling)
Printed protocol cards for each station
Client talking points and consultation scripts
Video tutorials for ongoing reference
Dedicated account manager for questions

Ready to Learn More?

Working with an AWARE sales rep? Please continue the conversation with them. New to AWARE? Reach us directly below.
Get in Touch
Jade Wong, Co-Founder · jade@awarehair.com · (626) 688-9844