Everything you need to know about AWARE Hair, our formulations, and partnering with us.
For too long, scalp care has felt like medication, not self-care. AWARE introduces a new category: proactive scalp wellness as a luxurious daily ritual. The line was created by a master stylist and certified trichologist after 40 years of treating scalp conditions behind the chair. Each formula blends organic botanicals with clinically-proven bioactives to help strengthen and rebalance the scalp barrier. A signature 100% natural fine fragrance makes every wash a sensorial experience that feels as indulgent as it is effective. The result is a streamlined, professional-grade ritual that gives salons a distinctive, results-driven offering and a new retail category. AWARE is professional-exclusive and maintains price integrity. We never sell on Amazon or through mass channels.
AWARE is currently carried in leading salons, clinics, and apothecaries across the US, exclusively through licensed professionals. Partners include Benjamin Salon in Hollywood, Scalp Sanctuary in Pasadena, Salon Maxime, Saulino Smith, and more. We have been featured in Esquire, the LA Times, Beauty Independent, NewBeauty, and Beauty Launchpad.
AWARE is made in Los Angeles, California, in small batches, formulated to EU standards.
The complex is our patent-pending bioactive blend. It contains Tahitian microalgae, dual-weight hyaluronic acid, vegan keratin amino acids, green tea, turmeric, and beet root. The complex is designed around three functions: support the scalp barrier, balance the microbiome, and defend against environmental stress.
No, it is not medicated. AWARE is a gentle wellness ritual focused on scalp health. We do not make hair growth claims. A healthy, balanced scalp creates a better environment for healthier hair over time.
Yes. The line is sulfate-free, pH-balanced, and specifically designed to be compatible with color, extensions, and chemically processed hair.
Yes, the formulas are pregnancy-safe.
Yes, we have a treatment oil and a scalp serum in development.
We provide a complete back-bar protocol, step-by-step and timed, ready to go. Your stylists can run a 45 or 60 minute Scalp Ritual using our products, or offer the gua sha massage as a 15-minute add-on to color, cuts, or blowouts. We train your team and provide samples, complimentary.
Opening orders start at $500 and include complimentary staff training and protocol cards. We also have tester kits if you would like to experience the products first. If you are working with an AWARE sales representative, ask them about a complimentary Discovery Kit for new salon partners.
Scalp wellness is one of the fastest-emerging categories in beauty. Clients are starting to treat their scalp with the same care they give their skin. The conversation begins at the shampoo bowl, which makes the salon the most natural place for it to land. Adding scalp care to your retail shelf opens a new category most salons have not tapped yet, and it deepens the stylist-client relationship around an everyday concern. The retail margin is 50% on every product, and our education program ensures your team can recommend with confidence.
Yes, shampoo and conditioner liters are available for back-bar use (not for resale). We also offer a stainless steel gua sha for in-salon service.
AWARE is exclusively available through licensed beauty and wellness professionals. We never sell on Amazon, Sephora, or through mass retail. Your clients can only get AWARE through professionals like you. This is how we protect your investment in the brand. Geographic exclusivity is available by request.