Discover Scalp Wellness:
Where Ritual Meets Results

Created by a Master Trichologist for Proactive Scalp Wellness

When my daughter, Jade, began struggling with severe scalp issues and hair loss, I drew on my four decades as a stylist and trichologist to help her. Together, we created AWARE to bring my holistic scalp protocols into a science-backed, proactive ritual that supports long-term scalp wellness without compromising salon-treated hair. It's the standard only a mother would insist on, and a proven ritual you can truly trust.

Tina Mui & Jade Wong

Mother & Daughter, Co-Founders
Master Stylist & Certified Trichologist (40+ years)

The 4R Scalp Care Protocol

An intentionally intuitive ritual that's designed to bring professional results into the at-home scalp routine.

01 Reset

Purify the scalp and remove buildup without stripping.

9·1 Professional Scalp Care Shampoo

02 Repair

Nourish the scalp barrier and calm the skin at the source.

9·1 Professional Scalp Care Conditioner

03 Reinforce

Protect between washes with a lightweight, all-day shield.

9·1 Professional Leave-In Styling Conditioner

04 Reactivate

Release tension and reawaken the scalp with targeted gua sha massage.

Sandalwood Scalp Gua Sha

The AWAREBIO™ Complex

Every formula is built around AWAREBIO™, our proprietary bioactive blend: biofermented Tahitian microalgae, dual-weight hyaluronic acid, vegan keratin amino acids, organic green tea, turmeric, and beet root extracts. Designed around three core functions:

Based on 200 Participants Over 6 Weeks

Consumer-perception testing among 200 participants using the AWARE 9·1 System. Self-reported outcomes; individual results vary.

Scalp, Before & After

Real microscope imagery of the scalp surface. After cleansing with the AWARE ritual, buildup and debris around the follicle are visibly lifted and the scalp reads clearer.

Scalp surface, after cleansing.

Twelve months of use.

Real photographs. Individual results vary and are not typical.