Everything you need to know about AWARE Hair, our formulations, and partnering with us.
For too long, scalp care has felt like medication, not self-care. AWARE introduces a new category: proactive scalp wellness as a luxurious daily ritual. Created by a master stylist and clinical trichologist after 40 years of treating scalp conditions, each formula blends organic botanicals with clinically-proven bioactives to help strengthen and rebalance the scalp barrier. Featuring a signature 100% natural fine fragrance, each treatment creates a sensorial experience that feels as indulgent as it is effective. The result is a streamlined, professional-grade ritual that gives luxury spas and salons a distinctive, results-driven offering designed for the modern wellness client. AWARE is also professional-exclusive and maintains price integrity - no Amazon.
AWARE is currently carried in 50+ luxury salons and spas across the US - exclusively through professionals. Examples include the renowned Benjamin Salon in Hollywood, Scalp Sanctuary in Pasadena, and more. We've been featured in the LA Times, Beauty Independent, NewBeauty, and Beauty Launchpad.
Los Angeles, California. Small batches, made in USA, formulated to EU standards.
It's our patent-pending bioactive blend - Tahitian microalgae, dual-weight hyaluronic acid, vegan keratin amino acids, green tea, turmeric, and beet root. Three functions: support the scalp barrier, balance the microbiome, and defend against environmental stress.
No, it's not medicated. AWARE is a gentle wellness ritual focused on scalp health. We don't make hair growth claims - but a healthy, balanced scalp creates a better environment for healthier hair over time.
Yes - sulfate-free, pH-balanced, and specifically designed to be compatible with color, extensions, and chemically processed hair.
Yes.
Yes - we have a treatment oil and a scalp serum in development.
We provide a complete treatment protocol - step-by-step, timed, ready to go. Your therapist can run a 45 or 60 minute Scalp Ritual using our products. We train your team and sample them complimentary.
Opening packages start at $500 and include complimentary staff training and protocol cards. We also have tester kits if you'd like to experience the products first. Additional 10% off opening orders over $500 for ISPA attendees, excluding bundles.
Scalp wellness is one of the fastest-emerging categories in beauty and wellness - consumers are increasingly treating their scalp with the same care they give their skin. For spas, it's a natural extension of the holistic wellness experience your clients already expect. Adding scalp care to your menu and retail creates a new touchpoint that deepens the guest relationship and opens a category most spas haven't tapped yet.
Yes - shampoo and conditioner liters are available for backbar use (not for resale). We also have a stainless steel gua sha for treatment room use.
AWARE is exclusively available through luxury salons and spas - no Amazon, no Sephora, no mass retail. Ever. Your clients can only get AWARE through professionals like you. That's how we protect your investment in the brand.